In this digital world there is something to be said for having a tangible reference to your business.
- Content - The amount of content can be just as important as the content itself. Too much and the brochure becomes a hard to read mess. Too little and the the message might not be clear.
- Fonts - Artistic fonts can be a simple way to jazz up a logo. Artistic fonts can be a simple way to make your brochure unreadable. Make sure that decorative fonts are used sparingly as a way to highlight specific areas of interest.
- White Space - Also called negative space, white space is a very effective way to give a brochure structure. Additionally the negative space can help lead the reader through the brochure ensuring that crucial information isn't missed.
- The Front Cover - The cover is the bait and the content is the hook. The cover can contain all the bells and whistles of a circus. The content should be informative and easy to read.
- Structure - Having an asymetrical layout can be artistic and eyecatching. It can also be confusing. Text should be formatted consistantly throughout the brochure.
- Special Effects - A minimal drop shadow can add a touch of class. Adding too many effects to images and text reduces the effectiveness of the other elements to attract attention.